Define kind of brand
Clearly define what kind of brand your business is trying to exude with the photographer before you push through with the commercial photography shoot. When your photographer has a solid backgrounder on what you do for a living or on what your industry is all about, he will be able to better represent you and what you are trying to go ahead and portray during your commercial photo shoot. This can really turn out to make all of the difference in the world when it all comes down to it. Pay attention to what you are trying to accomplish or to what you are trying to pull off and make sure that your commercial photographer really does understand about it in detail.
The more he knows about you and the more he sees what your company is all about, the better he will be equipped in really bringing your commercial photo shoot to life and this is the type of thing that you should really keep in mind all of the time as much as you possibly can. Take the time to really talk things out with your photographer of choice. The amount of time that you invest on him will really show in the quality of photos that he will be able to produce by the end of the photo shoot.
Mark out what color palette pegs you actually have.
Clearly discussing what color schemes you want to go for will help your photographer mark out the lines on up to where he will be able to play around with the palettes and with the color schemes when it all comes down to it. You need to make sure that anything and everything that has to do with the commercial photo shoot have your company’s branding in mind all of the time, every single time. Branding is closely tied up with the colors that are being used in the commercial photos, as well as in the rest of the other marketing materials out there. You need to know for sure that this is the type of thing that will really be able to represent you and your company and help you be more recognizable to the public and more importantly, to your target markets when it all comes down to it. Be very specific and give your photographer the color ranges that you are willing to allow him to experiment on. This way, he knows up to how far he can go and make sure that he doesn’t go way too overboard with what he is trying to accomplish during the commercial photography shoot.
Set the tone about the kind of approach you would like to get for the outcome of your photos in the commercial photography shoot. Would you like it to be all business or would you like to explore a little bit more of whimsy during the commercial photo shoot? Your photographer needs to know this ahead of time so that he can manage his perspective and his compositions the right way when he is trying to go ahead and arrange for the specifics of your commercial photo shoot when it all comes down to it.
This can really quite easily mark out the long term success for your business if you get to play your cards right so keep these tips in mind. You don’t have to be an expert in commercial photo shoots to succeed in it.